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Potential for For-Profit Schools
for Educational Reform
Dr. Levin begins his paper with a brief history of education in America to
highlight the absence of for-profit schools. This observation suggests that
there is something inherent about education that does not lend itself well to
for-profit operations. Dr. Levin highlights a possible counter-example to this
hypothesis: for-profit EMO's. This paper asks two major questions about the
potential of for-profit EMO's to reform public education:
1) Can EMO's succeed as a business, and under what conditions?
2) Are EMO's likely to stimulate changes in elementary and secondary schools
that will improve educational outcomes?
With regard to the first question, Dr. Levin concludes that it is difficult for
them to turn a profit because the proponents of educational privatization
failed to carefully study the economics or politics of education. Dr. Levin
points out five critical characteristics of education that those who decided to
enter the "business of education" failed to realize: 1) education is
a tough business because it is regulated, monitored, and subject to the demands
of multiple audiences and layers of government; 2) EMO's face marketing costs
that public schools do not face; 3) relatively short-term contracts (3-5 years)
have their own risks in amortizing investments at school sites; 4) the
economies of scale that were anticipated do not exist; and 5) one size does not
fit all, creating a challenge for a uniform educational model, quality control
from afar, and the establishment of national and regional brands.
With regard to the second question, Dr. Levin examined two ways in which
for-profit EMO's could potentially promote educational reform: 1) operating
schools that make organizational or pedagogical breakthroughs that might be
emulated by public schools, and 2) creating competition between EMO's and
public schools that would stimulate the latter to improve their operations.
With regard to the first hypothesis, Levin found mixed results in terms of
"revolutionary" breakthroughs by EMO's: no evidence with respect to
curriculum, instructional strategies, or use of technologies, but strong
evidence in the areas of personnel and organizational practices. With regard to
the second hypothesis, Dr. Levin found no direct evidence that EMO's spur
competition and improve results for the educational system.
Dr. Levin concludes that the present model of for-profit EMO's is unlikely to be
successful, because, thus far, they have generally not been profitable and
there is little evidence of breakthroughs in educational results. Dr. Levin
provides suggestions for EMO's which may allow them to be more successful: 1)
smaller firms with a few schools, 2) controls for central administration, 3)
containing marketing and promotional costs, 4) longer contracts, possibly with
payments based on performance benchmarks, and 5) focusing on niche markets,
such as special education.
Summary of Questions & Answers and Suggestions for
Modifications/Enhancements
Dr. Wittrock asked Dr. Levin why, in his opinion, we have not seen more
innovation with respect to curriculum and instructional practices from EMO's.
Dr. Levin speculated that it was similar to the charter school movement, in
that many of the parents who have selected alternative schools, like charters
and EMO's, want more direct instruction and basic skills curricula. Many feel
that the public schools are failing their children precisely because of all the
innovation - they just want to get back to the basics. Additionally, most of
the EMO's began by focusing on business practices, not instructional practices.
For example, John Chubb, the Senior Vice President of Edison, is predominantly
interested in organizational issues.
Ms. Downing asked, what is the relative percentage of EMO's in suburban school
districts versus large, inner-city school districts? Dr. Levin responded that
he had not looked at those statistics directly, but his sense was that a
majority of the EMO's nationwide were in urban school districts.
Dr. McNeil asked if the upcoming Supreme Court decision on whether public money
could be used to fund private schools (i.e. vouchers) would have an impact on
EMO's. Dr. Levin responded that it depends on the Supreme Court's decision. If
they decided that vouchers are valid and do not violate the First Amendment, it
opens the door for more EMO's to operate within voucher programs.
Dr. Tucker asked Dr. Levin if he has seen a declining interest in venture
capitalists investing in EMO's that attempt to change existing school
structures. Dr. Levin responded that he has seen a decline, particularly
because of the financial difficulties many of the EMO's are currently facing.
For example, investors are very weary of investing in Edison because of the
dilution of existing ownership, the high risk, and the fact that assets are
encumbered by the agreements. On the other hand, venture capitalists still view
higher education ventures as having a lot of potential. For example, the
University of Apollo and the University of Phoenix have been very successful,
along with eight or nine other distance learning programs that have gone
public.
Ms. Kim contended that, although Dr. Levin concluded in his paper that there was
no evidence of an EMO effect on public schools through competition on the state
or national level, this might not be true on the district level. Dr. Levin
agreed with Ms. Kim that, on a local level, public schools are being impacted
by competition with EMO's and charter schools. Dr. Levin referred to Rick
Hess's work on alternative schools in Milwaukee and what he has termed "a
revolution at the margins." Dr. Levin contended that, on the other hand,
the changes that are occurring are at the level of providing certain services
that were not provided before, rather than transforming the core of education.
Dr. Levin also commented that he had completed a study with Clark Bellfield on
the effect of competition on the public school system. They have found that
there is a modest effect when there are more choices, but that effect is still
quite small. When the amount of choice increases by one standard deviation, the
achievement effect is about one-tenth of a standard deviation, which is
equivalent to about ten points on the SAT verbal or math scale.
Dr. Kent asked, in light of Dr. Levin's conclusion that for-profit companies
have the most potential in niche markets, are there some real profit
opportunities for value-based education and Mainschooling? Dr. Levin responded
that the Center for the Study of Privatization is currently conducting a study
on Mainschooling. So far they are finding that the Mainschool charter schools
in California are making tremendous amounts of profit - somewhere in the tens
of millions of dollars.
Dr. Dees asked if there were any EMO success stories in terms of being able to
make a profit and raise student performance. Dr. Levin asserted that is was
hard to tell because it is difficult to get unbiased information on many of the
smaller EMO's. For example, Victory Schools has three schools in Philadelphia,
but the only information Dr. Levin was able to acquire on them was through
their advertising materials which of course claimed that student test scores
are increasing tremendously. Dr. Levin argues that we have not seen the whole
EMO story yet. First of all, there may be a second generation of EMO's that
will learn lessons from this first generation. Second, the success of EMO's
depends on how success is defined and measured (e.g. increasing freedom of
choice, efficiency, equity, or social cohesion).
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